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Indonesia’s fintech company Wagely achieves financial success by providing banking services to the underserved population.

Technology

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Wagely Raises Funding to Expand Financial Services in Indonesia and Bangladesh

Wagely, a fintech startup that provides financial services to blue-collar workers in Indonesia and Bangladesh, has raised funding from Capria Ventures. The funding will be used to expand its operations in both countries, as well as explore new markets.

Wagely’s business model works on economies of scale. To become profitable, it needs to expand from half a million people to multiple millions. The startup plans to utilize the funding to go deeper into Indonesia and Bangladesh, where it already operates, and expand into financial services, including savings and insurance.

Focus on What Customers Need

Wagely’s founder, Jagmeet Singh, emphasized that the startup focuses on what its customers need. "Don’t get distracted, and don’t try to optimize for short-term revenue," he said in an interview with TechCrunch. The startup has opted not to pursue advertising or other services that may not benefit its customers.

Debt and Equity Funding

The funding round includes a mixture of debt and equity. Wagely confirmed that it will use the debt portion to fund salary disbursements. This is the first time the startup has raised debt, which Singh explained was necessary for sustainable growth. "It’s unsustainable to grow the business just with equity, especially because we are pre-disbursing earned salaries to workers," he said.

Risk Mitigation

To mitigate the risk of non-repayment by employers for advanced wages provided to employees after the pay cycle concludes, Wagely conducts rigorous checks on employer partners. It works with publicly listed and well-compliant, reputable private companies to ensure that the risk is minimized.

Impact of Funding

The funding will have a significant impact on Wagely’s operations in Indonesia and Bangladesh. With the additional capital, the startup plans to expand its services, including savings and insurance, and explore generative AI-based use cases, such as automated document processing and local language conversational interfaces for workers.

Wagely has already partnered with Mutual Trust Bank and Visa to launch a prepaid salary card for employees in Bangladesh. The startup is keeping an eye on other Asian countries but does not have immediate plans to enter any new markets anytime soon.

Capria Ventures’ Investment

Dave Richards, managing partner at Capria Ventures, praised Wagely’s execution and growth in providing a sustainable and win-win financial solution for underserved blue-collar workers and employers. "The Wagely team has demonstrated excellent execution with impressive growth," he said in a prepared statement.

Wagely’s funding round is the latest development in the fintech space in Asia. The region has seen significant growth in fintech startups, particularly in India, where several high-profile funding rounds have taken place recently.

Conclusion

Wagely’s expansion plans are a testament to the growing demand for financial services in Indonesia and Bangladesh. With its focus on what customers need and its commitment to sustainability, the startup is well-positioned to make a significant impact in the region.

As Jagmeet Singh noted, "Focus on what your customers need. Don’t get distracted, and don’t try to optimize for short-term revenue." This approach has served Wagely well so far, and it will be interesting to see how the startup continues to grow and expand its services in the coming months.

About the Author

Jagmeet Singh is a reporter at TechCrunch, covering startups, tech policy-related updates, and all other major tech-centric developments from India. He can be reached at mail[at]journalistjagmeet[dot]com.