Introduction
Ahead of its planned introduction of its own streaming service in 2019, Apple has collaborated with Samsung to expand access to its music and video content on Samsung Smart TVs. This move builds on Apple’s history of supporting third-party apps, as it allows millions of users to enjoy their favorite songs and shows outside of Apple’s ecosystem.
Cross-Platform Accessibility
Music
Apple Music is already accessible on various platforms, including Android devices and Echo speakers. With the launch of its new ‘iTunes Movies and TV Shows’ app, Samsung will also offer Apple Music streaming on its Smart TVs in 190 countries globally. This expansion follows Apple’s support for music apps like Spotify and Amazon Music.
Video Content
Apple has a vast library of movies and shows available through its third-party platform iTunes. With the Samsung partnership, users can now stream these titles directly to their Smart TVs. The new app will also integrate with Samsung’s advanced features, such as the Universal Guide and Bixby voice assistant, enhancing the user experience.
Expanded Features
Third-Party App Integration
iTunes content is accessible via a third-party app on multiple devices, including Roku, Fire TV, Apple TV, and now Samsung Smart TVs. This cross-platform accessibility ensures that users can enjoy their favorite movies and shows on any device they choose.
Music and Video Availability
Apple Music offers a wide range of playlists and original series on Samsung Smart TVs in 190 countries. Similarly, Apple’s video library includes hundreds of thousands of titles, from blockbusters to critically acclaimed originals.
Advanced Features for Samsung Users
AirPlay 2 Support
Samsung has enhanced its Smart TV lineup with AirPlay 2 compatibility, allowing users to stream music and videos directly to their TVs. This feature is supported across Samsung’s QLED 4K, 8K, The Frame, and Serif lifestyle TVs.
Integration with Samsung’s Ecosystem
The new ‘iTunes Movies and TV Shows’ app will enable Samsung Smart TV users to seamlessly integrate their Apple Music library and video content into their home entertainment systems. This move complements Samsung’s efforts to create a unified media experience across its devices.
Future Plans
Expansion in 2019
Given Apple’s 2019 plans to introduce its own streaming service, expanding support to more Smart TV models makes sense. The rollout will begin with 2019 models this spring, followed by additional availability in late 2019 and early 2020.
Conclusion
This collaboration between Apple and Samsung represents a significant step toward cross-platform media accessibility. By offering their extensive libraries of music and video content on Samsung Smart TVs, both companies are enhancing user convenience while respecting their unique brand identities.
