After the Indian government reduced import duties on imported smartphones from 20% to 15%, Apple has cut the prices of its pro iPhone models in the country by 3% to 4%. The price reduction ranges from ₹300 (approximately $3.6) for the made-in-India iPhone 13, iPhone 14, and iPhone 15, to ₹2,300 ($27.5) for iPhone SE and up to ₹6,000 ($72) for the iPhone 15 Pro and Pro Max.
This move marks the first time Apple has lowered prices on current-generation Pro models in India. The price cut also coincides with a slowdown in demand for iPhones in China, where Apple’s smartphone shipments declined by 6.7% in the quarter ended June compared to the previous year, according to market research firm Canalys.
China’s Slowing iPhone Demand
Canalys research analyst Lucas Zhong noted that Apple is facing a bottleneck in mainland China. "Apple is facing a bottleneck in mainland China," he wrote. Apple declined to comment on the matter.
The price reduction in India comes at a time when iPhones remain prohibitively expensive in the country. The cheapest iPhone 15 Pro model, which costs $999 in the U.S., still costs $1,550 in India. Despite this, India has emerged as a key overseas market for Apple, with the company increasingly expanding its manufacturing base in the country.
Apple’s Growing Presence in India
Apple’s revenue from India jumped 42% to $8.7 billion in 2023 compared to the previous year, according to Morgan Stanley. iPhone shipments in India climbed 39% to 9.2 million units in 2023, making it Apple’s fifth-largest market for its phones.
India’s market for iPhones is larger than any single country in the European Union, Morgan Stanley noted. Apple’s share of the country’s smartphone market is also surging as the domestic economy improves. The company’s market share had reached double digits in Q4 last year, though it has since fallen, according to UBS and Counterpoint.
Apple’s Plans for India
News outlet Moneycontrol reported that Apple plans to start assembling the pro models of its next-generation iPhone models in India this year. Google announced last year that it would begin manufacturing its smartphone, the Pixel line-up, in India starting 2024.
Apple’s Price Cuts in India
| Model | Price Cut |
| — | — |
| iPhone 13, iPhone 14, iPhone 15 | ₹300 (approximately $3.6) |
| iPhone SE | ₹2,300 ($27.5) |
| iPhone 15 Pro and Pro Max | up to ₹6,000 ($72) |
Market Share of Apple in India
- Revenue from India: $8.7 billion (2023)
- iPhone shipments in India: 9.2 million units (2023)
- Market share of Apple’s smartphones in India: Double digits in Q4 last year
Apple’s Growing Presence in Asia
Apple’s growing presence in Asia is a significant development for the company. With its increasing market share and revenue from India, Apple is expanding its manufacturing base in the country.
China’s Slowing iPhone Demand
China’s slowing demand for iPhones has been attributed to various factors, including increased competition from domestic brands and a decline in consumer spending power. This slowdown has had a ripple effect on Apple’s global sales, with the company’s smartphone shipments declining by 6.7% in the quarter ended June compared to the previous year.
India as a Key Market for Apple
India has emerged as a key market for Apple, with the company’s revenue from the country increasing by 42% to $8.7 billion in 2023. iPhone shipments in India have also increased significantly, climbing 39% to 9.2 million units in 2023.
Conclusion
Apple’s price cuts on its pro iPhone models in India are a welcome move for consumers. However, iPhones remain prohibitively expensive in the country, making them inaccessible to many potential buyers. Despite this, Apple’s growing presence in Asia is a significant development for the company, with India emerging as a key market for its smartphones.
Apple Reduces Prices of Pro iPhone Models in India by 3% to 4%
After the Indian government reduced import duties on imported smartphones from 20% to 15%, Apple has cut the prices of its pro iPhone models in the country by 3% to 4%. The price reduction ranges from ₹300 (approximately $3.6) for the made-in-India iPhone 13, iPhone 14, and iPhone 15, to ₹2,300 ($27.5) for iPhone SE and up to ₹6,000 ($72) for the iPhone 15 Pro and Pro Max.
This move marks the first time Apple has lowered prices on current-generation Pro models in India. The price cut also coincides with a slowdown in demand for iPhones in China, where Apple’s smartphone shipments declined by 6.7% in the quarter ended June compared to the previous year, according to market research firm Canalys.
China’s Slowing iPhone Demand
Canalys research analyst Lucas Zhong noted that Apple is facing a bottleneck in mainland China. "Apple is facing a bottleneck in mainland China," he wrote. Apple declined to comment on the matter.
The price reduction in India comes at a time when iPhones remain prohibitively expensive in the country. The cheapest iPhone 15 Pro model, which costs $999 in the U.S., still costs $1,550 in India. Despite this, India has emerged as a key overseas market for Apple, with the company increasingly expanding its manufacturing base in the country.
Apple’s Growing Presence in India
Apple’s revenue from India jumped 42% to $8.7 billion in 2023 compared to the previous year, according to Morgan Stanley. iPhone shipments in India climbed 39% to 9.2 million units in 2023, making it Apple’s fifth-largest market for its phones.
India’s market for iPhones is larger than any single country in the European Union, Morgan Stanley noted. Apple’s share of the country’s smartphone market is also surging as the domestic economy improves. The company’s market share had reached double digits in Q4 last year, though it has since fallen, according to UBS and Counterpoint.
Apple’s Plans for India
News outlet Moneycontrol reported that Apple plans to start assembling the pro models of its next-generation iPhone models in India this year. Google announced last year that it would begin manufacturing its smartphone, the Pixel line-up, in India starting 2024.
Apple’s Price Cuts in India
| Model | Price Cut |
| — | — |
| iPhone 13, iPhone 14, iPhone 15 | ₹300 (approximately $3.6) |
| iPhone SE | ₹2,300 ($27.5) |
| iPhone 15 Pro and Pro Max | up to ₹6,000 ($72) |
Market Share of Apple in India
- Revenue from India: $8.7 billion (2023)
- iPhone shipments in India: 9.2 million units (2023)
- Market share of Apple’s smartphones in India: Double digits in Q4 last year
