Post Brings Social News-Sharing App to Android with New Creator Tools
In a significant development for publishers and creators, Post, a Twitter/X alternative backed by Andreessen Horowitz (a16z), is launching its social news-sharing app on Android today. This move comes along with the introduction of new tools that will enable creators to share their newsletter content on the platform more easily. With these new features, writers will have additional opportunities to monetize their existing publications through Post’s micropayments system.
Key Features and Benefits
To date, over 100 partners, including prominent publications such as The Boston Globe, The Brookings Institution, Fortune, The Independent, Insider, LA Times, NBC News, Politico, ProPublica, Reuters, SF Chronicle, MIT Technology Review, USA Today, Wired, World Politics Review, CNN, Semafor, Mashable, and The New Yorker, among others, have already signed up to publish on Post’s platform. However, the new creator tools will make it easier for smaller publishers, including individual newsletter writers, to use the platform.
The setup process for creators involves a one-time process that allows their content to be ingested and distributed through Post’s platform automatically, similar to importing an RSS feed. At launch, 115 creators are working with Post to be verified and leverage the new tools, including notable figures such as Robert Reich, George Takei, Dan Rather, Aaron Rupar, Dave Pell, Scott Galloway, and Allison Gill of Mueller, She Wrote, who collectively have more than 200,000 newsletter subscribers and 400,000 followers on the platform.
How Post Works
Post uses a micropayments system where users can buy bundles of ‘points’ in packets, which they use to pay for access to news articles on an individual basis. For instance, 300 points cost $4.20, but you can buy up to 10,000 for a 9.5% discount at $126.70. Publishers can choose how many points it costs to reach their content, which can be as low as one point or up into the double-digits if they prefer.
Revenue Model
Post generates revenue by taking a small percentage of these sales, and the average CPMs publishers have been getting from Post’s platform is $25 for a paid post. This allows creators to monetize their content more efficiently and effectively.
Launch on Android and Desktop Platforms
The launch of Post on Android follows its arrival on iOS and desktop platforms. All three platforms include new features such as native video uploads, push notifications, trending topics, expanded editing tools, sharing capabilities, and autosave.
Growth and Adoption
To date, Post has seen significant growth, with over 440,000 registered users on its platform. The company reports that active users have been growing by an average of 30% month-over-month over the past three months, and they spend over 30 minutes per day on Post.
"We are thrilled to see the incredible growth and success that Post has achieved through our strong partnerships with publishers and creators," said Noam Bardin, CEO of Post. "Our commitment to providing top-tier creator tools and a user-friendly app has been integral to our success. We offer creators a seamless way to reach new audiences and new monetization options with low-lift, efficient tools."
Conclusion
The launch of Post on Android is a significant development for publishers and creators looking for alternative platforms to share their content. With its focus on ease of use and efficiency, Post has the potential to become a leading platform for social news-sharing.
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